conrad hotel approached the rabbit hole to curate and design an in-house tv channel for their hotels worldwide. it involved selecting 16 cultural attachés in the cities of new york, miami, tokyo, seoul, and to create featured documentaries around each subject, in relation to their city.
our approach //
- candidates were selected from the rabbit hole’s network through an extensive screening process, all communication for each chosen individual was handled by the rabbit hole.
- an editorial guide of interview questions was designed, as well as storytelling b roll composition of each city.
- the copy for the tv channel, including naming, writing taglines and various contents for the site was crafted to fit the tone of the conrad brand globally.