the picnic agency, commissioned the rabbit hole for coke latam to direct and produce a documentary researching the subject of “influence” for their internal strategy teams. the brief was open for interpretation and execution, simply requiring interviewing 7-10 influencers globally, and creating a strong narrative around it with concrete conclusions.
our approach //
- 7 influencers were curated based on their diversity in life perspective, their achievements as influencers, and their charismatic space when speaking on camera.
- a cross between a qualitative research piece and a creative film, the narrative and structure of the film was carefully designed: from city locations, to interview questions, B roll, and overall storytelling of the work.